“Why So Many People Prefer Lash Extensions Over Mascara, According to D’Lashes Founder Dionne Phillips”
“When Dionne Phillips booked her first big modeling gig at 19, she had no idea it would lead her to become the first person to bring lash extensions to market.
By cutting up strip lashes and applying them as individuals, Phillips developed the trick to make her polaroids pop, and other models wanted her to work her magic on them as well.
Fast forward to 2005, and D’Lashes, a boutique lash extension salon, was born.
Since its inception, Phillips has “lashed out” some of Hollywood’s hottest A-listers, including Victoria Beckham, Naomi Campbell, Renee Zellweger, and Mary J. Blige, to name a few. Then in 2012, she launched the D’Lashes product line, which includes every product and tool you’ll ever need to get red carpet-ready lashes right at home.
How did you get your start in the beauty industry?
Since I was a kid, I was in beauty pageants. As I got older, I wanted to transition into modeling to become a supermodel. When I was 19 years old, I booked a big modeling job in NYC, and that’s when I got my start in the industry.
To make my polaroids stand out, I started cutting up strip lashes and applying them to myself. Not long after, I had models coming to my kitchen to be lashed out before their auditions. Our polaroids looked so much better and our eyes popped with the lashes.
You are the first person to patent the idea for eyelash extensions, correct? How did that idea come about?
Yes, I was the first person to try to patent the idea of eyelash extensions 20 years ago. However, my attorney at the time informed me that it wasn’t possible because it is a service, and there is no way to trace the origin of a service. That said, I was the first to bring “extended wear lashes” to market, which is now known under the name “eyelash extensions.”
Read the full article by clicking on the link below.
Article from InStyle.com “Why So Many People Prefer Lash Extensions Over Mascara, According to D’Lashes Founder Dionne Phillips.” By Kayla Greaves
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